Medicine cabinet

closet_front2Medicine cabinet (2010)

Measurements: 120 x 165 x 33 cm
Video projection on 3D-capsules

Duration cycle 2’15”

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The mixed-media installation displays a medicine commercial
video inside of a metal cabinet. It employs a common dramaturgy
of  a medicine commercial, and merges historical and
contemporary strategies in selling pharmaceutical products.

Video excerpt (inside)

Video excerpt (outside)

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Construction: Chris van den Berg, Mhairi Macfarlane
Capsules: Joris Weijdom


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