If I should die before I wake

ifishoulddiebefoewiwake1 If I should die before I wake
(2007) DV PAL, 16:9, 5’55”
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The piece is inspired by Ikea’s philosophy ‘design your own life’. The work depicts a parallel campaign exploring the invisibility of a person. It was presented in a group exhibition in Rovaniemi Finland, where it was projected on an empty shop window.
Video excerpt
ifishoulddiebeforeiwake2farimg_1455-copy Camera: Joris Weijdom
Production: DasArts
Photo (exhibition): Janne Ruotsalainen, Mark Roberts